Customer loyalty is the biggest asset for most business owners online. Although there are so many methods to boost this loyalty among brands and buyers, social media contests are one of the most popular technique. Why? You have to make the least investment still, it can grab attention from millions of users from different corners of the world. Many contest participants even try to buy votes to stay ahead in the competition, and this method ultimately brings more traffic to your website.
But the true fact is that it is not necessary to have a higher number of likes only, rather the most important thing for business around the world is to have a loyal customer base. These people generate long-term profits for business while boosting brand value among competitors. Studies show that when people find a chance to participate in contests and win expensive prizes, they naturally get deeply connected to the organizations that gave them the opportunity to win. You can also organize contests on different social media platforms to grab the attention of your buyers.
There are so many methods to create attractive contests online. You can target interests of the audience by using a variety of themes. Contests can be based on photographs, videos, and special themes as well. Why people love to participate in contests and make efforts to buy votes online is because the winners get an opportunity to become a part of a brand promotion campaign. Their photos are highlighted on banners, billboards and on other promotional content.
The great news for marketing teams is that contests are the most cost-effective addition to your promotional campaigns. These events excite targeted audience to get engaged with the brand to avail great rewards. People not only participate in your contests rather at the same time they also share, sign in and follow links to your business page. It is the easiest way to launch interesting marketing campaigns that bring real success online.
While launching your online contests; it is important to follow few essential ideas to achieve success. Below we have highlighted some of them for your needs:
- When it is festival time:
One of the best idea to gain more success with your social media contest is to launch it during the holiday season because the audience is already in momentum and they can easily become a part of your campaign. Holiday and festival themed posts attract the attention of consumers, and they pay more attention to your efforts. There is no doubt to say that holiday is a cheerful feeling for every person and you can add more happiness to their festive mood by giving them the opportunity to win handsome prizes.
Collect some holiday-themed ideas for your contests and allow people to share their best images with brand hashtags. The one with the best photograph will be able to receive a handsome prize. Never forget to promote your contest to your audience via new station, newspapers, local blogs and radio programs to gain more attention online.
While launching a new product:
So, you are ready to add something new to the list of products on your website. That’s definitely a great idea. Most of the marketing professionals find it little difficult to promote their new products to end users. Also, they need to achieve the target by spending least amount. In such situations, contests are the best option. Note that social media contests need shares, likes, and votes from the audience; it helps to promote your product to a wide range of people.
It is well proven that contests can generate great ROI with a valuable word to mouth promotions. You can also buy contest votes to grab more attention online, and the higher number of likes can also make you stand ahead in search engine results.
When you are curious to improve brand image:
Once you make efforts to launch a business-specific contest on social media platforms, it becomes much easier to boost brand value online. You can give free brand printed t-shirts to winners along with other customized products. It is the best way to create a loud impression of your brand throughout the world. Even if the contests are not able to generate immediate conversion for your business, the social media feeds are a potential tool to change thought of buyers about your business.
It encourages customers to visit your platform repeatedly, and they become deeply attached to your stuff. Brand specific contests are the best tools to beat the competitors in the market. Prefer to buy online votes to improve the impression of your business.